The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • ZombiFrancis@sh.itjust.works
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    4 months ago

    Schultz came out of retirement just to shit on unionizing efforts and then pass it along. Just a little union busting, as a treat.

  • skuzz@discuss.tchncs.de
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    4 months ago

    One thing that confounded me when I went to Starbucks for the first time. Asked them for a large black coffee. Since their coffee is way overbrewed so it can be mixed with stuff, it was super strong super hot garbage.

    Someone later told me to order it with a little ice to make it drinkable and dilute the flavor.

    My question was: why can’t I just buy coffee at a coffee place?

    Have a stack of 5-10 year old Starbucks gift cards I’ve collected from various work functions that are still valid. I still haven’t gone back. They can’t even get me as a free customer.

    • skuzz@discuss.tchncs.de
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      4 months ago

      Just make coffee at home before you leave. 10 minutes versus however long the coffee shop trip costs in time and money. Even faster if you get a basic coffeemaker that has a clock that can be set to start up automatically.

      Coffee shops are overpriced for the mediocrity.

      • Jimmycakes@lemmy.world
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        4 months ago

        Ok but I don’t have any teenagers at home who will make whatever they want instead of what I ordered and take 20 minutes to do it.

      • fmstrat@lemmy.nowsci.com
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        4 months ago

        While I agree, part of it is the experience. Some people want to spend time away from home, and for many families that is a way to buy one drink and get alone time or a place to sit with friends for a while. Sometimes it’s also the skill in the drink itself (not Starbucks, though). So in those cases, drink local.

    • corsicanguppy@lemmy.ca
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      4 months ago

      Yes. This way, the local guy I’ll never know, who employs dozens of local people, will get his profits; instead of a remote guy I’ll never know, who employs dozens of local people. Help me understand which stranger is more worthy, then, based on the zip code of their house?

      • WelcomeBear@lemmy.world
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        4 months ago
        1. There are plenty of tiny coffee places (and other small businesses) near me where the owner is there all day, every day with just one or two employees. You’ll get to know them if you want to. You might also bump into them around town. If they suck, patronize a different place.

        2. Theoretically, most of the money that I spend there stays in town, helping to keep other businesses and families going. They probably sponsor the local animal shelter or little league team. I like that.

        3. I’ve worked in small businesses and corporate America. In my experience corporate America always sucks, small business only sometimes suck. I don’t like supporting large corporations and especially not their admin and C-suite. Those vampires are why the wealth gap is growing so quickly.

        4. Corporate food is boring.

        5. Some people argue that all of the transportation involved in moving around product and people for multi-national corporations is worse for the environment. I don’t care about that personally but it seems like a reasonable conclusion.

      • fmstrat@lemmy.nowsci.com
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        4 months ago

        Have you been to local shops? Usually local owners participate in the business, we see ours roasting all the time. The last place we went when traveling was opened right next to the AT by a hiker who runs it by herself with a friend.

        If you haven’t met the owner, you probably haven’t tried to. But my guess is, you don’t go there anyway out of some weird spite.

  • CaptDust@sh.itjust.works
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    4 months ago

    This dude ruined chipotle in so many ways. Cutting serving sizes, using lower quality ingredients, reducing employee count and training quality, just letting everything slip. He took that chain from one of the most reliable to somewhere I refuse to set foot in.

    But line went up, clearly he’s a genius, fail into the next role!

  • Tilgare@lemmy.world
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    4 months ago

    Strange that I am in active boycott of two restaurants, and it happens to be both of these places. Not for anything high minded - they both discontinued their chorizo offerings, the only thing I liked on either of their menus. Happened 7 or 8 years ago now, and I won’t go back.

    • corsicanguppy@lemmy.ca
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      4 months ago
      1. Caffeine is addictive,
      2. sugar gives you the zoomies, and
      3. frothy milk is delicious.

      That’s the coffee part handled, anyway. The only improvement would be allow for alcohol, I think, as I’m really sure an irish coffee all day would improve my morning commute – the bus driver would be so much more relaxed!

    • frezik@midwest.social
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      4 months ago

      It’s strange how the Internet turned on Chipolte. When they were first expanding, everyone raved about how great they were. Then there’s a few very public food safety issues, which certainly doesn’t put them in a good light. They didn’t make any particular changes to their recipes AFAIK due to that. If you thought they were tasty before, then that opinion should be the same now even if you avoid them due to untrustworthy food safety.

      I dunno; the Mexican fried rice they use tends to sit heavy in my stomach, so I avoid them, anyway.

      • the_crotch@sh.itjust.works
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        4 months ago

        Moe’s Southwest grill is exactly the same as chipotle but their food is higher quality and they give you free nachos

  • ByteOnBikes@slrpnk.netOP
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    4 months ago

    I used to love Starbucks because it was a great place to get coffee and chill. Then the whole anti-unions thing, and local coffee shops did it better making me drop Starbucks.

    I used to love Chipotle because of their quality and price. Then portions got weirder. Every week was a new food recall. The ones near me look filthy and sad, and that made me drop Chipotle.

    To see both of their names together… Yikes.

      • schizo@forum.uncomfortable.business
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        4 months ago

        You’re looking for the place that uses paper plates, has a website, but clearly took the picture of their food 10 years ago with a Motorola Razr.

        • pdxfed@lemmy.world
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          4 months ago

          Website? Negative ghost rider.

          You’re looking for the place with the small self-serve sauces, jalapeños and pickled carrots &onions. Never tablecloths. Strip mall locations only if located in the US Southwest. Wheels +3 to menu, -1 cost modifiers. +5 to taste if Latinx customers eat there.

        • SpaceNoodle@lemmy.world
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          4 months ago

          It was tasty and a decent enough value through the mid-2010s.

          Since then, quality has plummeted, sizes halved, and prices doubled - so if it’s not extremely convenient, it’s far from worth it.

          Huh, look at that. Niccol took the reins in 2018, right at the time of the shift. Doesn’t matter, line goed up!

          I guess it’s still able to make money by coasting on brand recognition, but Bri-Bri is already long gone and won’t have to worry about the consequences.

          What little quality Starbucks has left is about to go the same way - but it’s got even more inertial

          The enshittifiation continues.

  • breadsmasher@lemmy.world
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    4 months ago

    I prefer just black coffee. No milk, sugar.

    Out of all chain coffee places (in the UK, so costa/nero etc), starbucks has the worst tasting coffee

    • kata1yst@sh.itjust.works
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      4 months ago

      Yes, true of most any national/international chain.

      It’s because they value large volume, year round availability, and high consistency from their beans and roasts, so that no matter what location you go to it tastes exactly the same.

      To do that, they select and blend several bland varieties of coffee bean, put them through an aggressive industrial cleaning and drying (which reduces the natural fruity and funky flavors but minimizes costs) then roast them in huge batches to several steps past where a normal roaster would stop for a given roast (a darker roast gets rid of more of the unique flavors of the coffee cherry and brings out more uniform roast flavors instead).

      Again, not something exclusive to Starbucks at all, and plenty of small coffee shops don’t bother with the hassle and just buy cheap bulk coffee pre-roasted by large scale operations and will have similar results.

      But man, when you get coffee made in small batches, with natural processing or even fermentation and gently roasted… It’s an entirely different experience.

      • barsquid@lemmy.world
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        4 months ago

        It’s just weird that any chain would opt for consistently awful instead of just settling for slight variations. It’s also weird that people still buy it despite the fact it is objectively and consistently bad.

        • phdepressed@sh.itjust.works
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          4 months ago

          People who are going to Starbucks often aren’t drinking black coffee. They get some sugar, cream, and flavor combo such that the coffee is barely noticeable. It is coffee for people who don’t like coffee.

      • count_dongulus@lemmy.world
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        4 months ago

        Any time you blend beans from different places together, you get a bland coffee. I don’t think any mega size coffee shop can ever beat locals just because scale demands won’t allow non-blended beans in the supply chain.

    • InquisitiveApathy@lemm.ee
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      4 months ago

      As someone who also only drinks black coffee I agree. Their signature taste is literally burnt because of the way they roast their beans. It’s terrible.

    • count_dongulus@lemmy.world
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      4 months ago

      McDonald’s has better tasting coffee than Starbucks since they swiped Tim Horton’s vendor a few years ago.

  • Capt. Wolf@lemmy.world
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    4 months ago

    Starbucks is sugary, trash water. Brew your own coffee at home. Costs way less, tastes much better, and it’s significantly healthier compared to the flavored milk they sell.

      • Capt. Wolf@lemmy.world
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        4 months ago

        In my experience, anyone I’ve ever known who is earnestly writing a book or a screenplay doesn’t shut up about it, regardless of whether they go to Starbucks or not.