The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • Capt. Wolf@lemmy.world
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    4 months ago

    Starbucks is sugary, trash water. Brew your own coffee at home. Costs way less, tastes much better, and it’s significantly healthier compared to the flavored milk they sell.

      • Capt. Wolf@lemmy.world
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        4 months ago

        In my experience, anyone I’ve ever known who is earnestly writing a book or a screenplay doesn’t shut up about it, regardless of whether they go to Starbucks or not.