I’ve messed around with it a little bit but have never really used it, but at least from the time I spent with it, their free version really seems to be just as you said, a pretty standard Linux distro.

The pro (paid) version seems like it’s meant to just be an install and forget kinda thing, just pick what style desktop you want, have a ton of extra stuff preinstalled, and have access to support. Seems like the target audience is people who want an OS that’s somewhat managed for them/curated.