Most Olympic athletes are young and wear fashion athletic clothes donated by endorsers who help pay them. In addition in the shooting category you’re (as I understand it) allowed a certain amount of tech to help you out. This man is older, didn’t wear the endorsed fashion clothes or the tech and won gold so he feels like a rare “every man” win in the Olympics. He is not an “every man” (believe he’s a decorated military and police man in his country), but a lot more people can relate to him winning gold than a 14 year old who’s been training for this since diapers in a fashion house outfit.