Yes good example. I will say, apprently the rice in the OP does serve a purpose beyond “plant free rice”, but the label seems to hit off the mark. I feel like the actual marketing opportunity would be low calorie or digestive aide rice based on several other comments.
It is most likely real, and it falls in line with gluten free vodka. What people are unwilling to look up, marketers are able to exploit as an “edge”.
![an organic source of https://hellopure.com.au/cdn/shop/products/HimalayanSalt_Coarse_-1KG_2048x.jpg?v=1603213499
Yes good example. I will say, apprently the rice in the OP does serve a purpose beyond “plant free rice”, but the label seems to hit off the mark. I feel like the actual marketing opportunity would be low calorie or digestive aide rice based on several other comments.