With the VisionPro hype already dead (maybe forever?), bad or tasteless iPad ads, purposeless updates to iPad, Apple dropping their car project, and reaching out to OpenAI or Google for AI services … it certainly feels like it to me. They’ve at least run into their limitations recently however much they want to find the “next iPhone”.
With the VisionPro, I always thought it’d flop and so predicted that it’d be the end for Cook. I’m still holding onto that prediction.
I think you make a point, but their recent customer-side choices have been more hostile than usual. I like Apple’s hardware; and I buy their products, but their insistence on delivering barely-usable entry level products is even greater than before. Especially with the AVP, they could have actually made it into an incredible value proposition as a MacBook replacement, instead both the hardware and the OS is somewhat meh
If we’re being fair, they made the one of the most impressive devices in that category currently - it’s just that category doesn’t really have the tech behind it to deliver what most people want as usable. I do agree though if they had marketed as a VR headset it would have been personally more interesting, but the true vision of the AVP category has yet to be fully realized by any company.
I agree. But for me personally, the fact that VisionOS seems to be an iOS port rather than MacOS is already enough to make me incredibly reserved as far as excitement goes. The hardware seems great, but software wise they seem to be attempting to push out more and more mobile-first devices, rather than a useful productivity device.
Because they can make more money from the walled garden of i/Pad/VisionOS. They can’t take their cut of apps installed on a Mac outside of the App Store, and they hate that.