With the VisionPro hype already dead (maybe forever?), bad or tasteless iPad ads, purposeless updates to iPad, Apple dropping their car project, and reaching out to OpenAI or Google for AI services … it certainly feels like it to me. They’ve at least run into their limitations recently however much they want to find the “next iPhone”.
With the VisionPro, I always thought it’d flop and so predicted that it’d be the end for Cook. I’m still holding onto that prediction.
I agree. But for me personally, the fact that VisionOS seems to be an iOS port rather than MacOS is already enough to make me incredibly reserved as far as excitement goes. The hardware seems great, but software wise they seem to be attempting to push out more and more mobile-first devices, rather than a useful productivity device.
Because they can make more money from the walled garden of i/Pad/VisionOS. They can’t take their cut of apps installed on a Mac outside of the App Store, and they hate that.