Yeah WTF is this art, this is NOT the way to do it.

Like, even if you don’t care about antisemitism and genocide…

The Nazis were not great about privacy

Agreed. There’s a slight relief here, though: I believe this is the Times Square shuttle train, which only runs back and forth over a few stations and never goes outside. So at least you’re not on this train for long and never missing a view

Folks are asking “Why post this here?” I get the question but I think I also get the OP, as a New Yorker who was surprised to see this ad IRL.

Most of our subway ads are for VC-funded Internet darlings (think: mattresses-by-mail, kitschy underwear, online therapy) or for some aspiring blockbuster movie from an Internet giant.

Until I saw this ad, I had never in my life seen a subway ad for a company I actually used, let alone respected.

Seeing this ad in the wild broke my brain. I have advocated for online privacy for over a decade. I have spent so much energy pushing people to use Signal. But I had never before imagined that “online privacy” was a concept that could find an audience in mass marketing.

I don’t know if Mullvad will take off. But I know that seeing these ads moved me. I felt like maybe, MAYBE, our movement is breaking through.

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