For the kinds of YouTubers I’ve been mostly watching, it’s apparently Nebula, Curiosity Stream, and… Hello Fresh? That one’s the odd one out for how often it shows up in sponsorships.
I’m often a little suspicious of companies I see too frequently in ads like that. It gives me the vibe that they are struggling to have any natural word of mouth spread and I wonder why. Nebula and Curiosity Stream I can understand since those are pretty niche products (subscriptions for people who enjoy educational videos). But Hello Fresh I also get offers in the mail every few weeks. They push hard to try them out and it makes me wonder what the catch is.
Because any time I’ve seen somebody subscribe to Hello Fresh they are at a low point in life and nobody wants to be them or take advice from them. My roommate did it probably 3 years ago and for a year he would just stack up the boxes in the kitchen without even throwing away the ice packs. When he finally did clean it all up the kitchen table was completely warped from all the leaked ice packs. It’s literally a subscription for TV dinners so it’s marketing to people who are too lazy or depressed to go to the store and buy 10 Lean Cuisines.
For the kinds of YouTubers I’ve been mostly watching, it’s apparently Nebula, Curiosity Stream, and… Hello Fresh? That one’s the odd one out for how often it shows up in sponsorships.
I’m often a little suspicious of companies I see too frequently in ads like that. It gives me the vibe that they are struggling to have any natural word of mouth spread and I wonder why. Nebula and Curiosity Stream I can understand since those are pretty niche products (subscriptions for people who enjoy educational videos). But Hello Fresh I also get offers in the mail every few weeks. They push hard to try them out and it makes me wonder what the catch is.
Because any time I’ve seen somebody subscribe to Hello Fresh they are at a low point in life and nobody wants to be them or take advice from them. My roommate did it probably 3 years ago and for a year he would just stack up the boxes in the kitchen without even throwing away the ice packs. When he finally did clean it all up the kitchen table was completely warped from all the leaked ice packs. It’s literally a subscription for TV dinners so it’s marketing to people who are too lazy or depressed to go to the store and buy 10 Lean Cuisines.
Practical Engineering, by chance?
Also : Brilliant, NordVPN