Dire financial straits are leading droves of Olympic athletes to sell images of their bodies to subscribers on OnlyFans — known for sexually explicit content — to sustain their dreams of gold at the Games. As they struggle to make ends meet, a spotlight is being cast on an Olympics funding system that watchdog groups condemn as “broken,” claiming most athletes “can barely pay their rent.”
The Olympics, the world’s biggest sporting stage, bring in billions of dollars in TV rights, ticket sales and sponsorship, but most athletes must fend for themselves financially.
The International Olympic Committee (IOC) did not express concern about the situation. When asked by The Associated Press about athletes turning to OnlyFans, IOC spokesman Mark Adams said, “I would assume that athletes, like all citizens, are allowed to do what they can.”
Watching his sponsorships dry up and facing mounting costs, Jack Laugher was among the pantheon of Olympic athletes using the often-controversial platform to get to the Games — or simply survive.
To be clear, it has not been established that this is the last resort, but rather that it’s better than the alternatives. Which is to say, if you’ve gotten famous but the organization that made you famous isn’t paying you well, you might look for other ways to monetize the attention. Being at the top of international sports is such a fleeting thing, so if some of these athletes want to capitalize on the moment, they better not wait until next year because who the hell knows when their career will rapidly change.