With the VisionPro hype already dead (maybe forever?), bad or tasteless iPad ads, purposeless updates to iPad, Apple dropping their car project, and reaching out to OpenAI or Google for AI services … it certainly feels like it to me. They’ve at least run into their limitations recently however much they want to find the “next iPhone”.
With the VisionPro, I always thought it’d flop and so predicted that it’d be the end for Cook. I’m still holding onto that prediction.
They still got their cash cows iPhone and Mac, and I don’t expect these two to go away anytime soon. Their biggest struggle is to establish new product lines other than their main ones.
It’s not only Apple who’s struggling with this. Most of big tech are in the same position. For example, Meta and metaverse.
Although I’m sceptic of the Vision product line, I wouldn’t write it off just yet. They’ve just launched the first version and we don’t know yet how future versions will look like.
Thing is, they’re leaning hard into it, which makes sense if they’re going to make any progress in that space in part because it aligns with their strengths. But the big question is whether “spatial computing” is there yet? And that’s the elephant in the room here and where I think there was a lack of wisdom on the part of the execs. As good as Apple have made the Vision Pro, the tech just isn’t there yet as you still need a large device hanging off of your face.
Not to “if Steve Jobs were still alive” this too much … but I think of the whole stylus v fingers thing here. To blow up as a new “form factor”, it likely has to feel natural and seamless. Which means it probably has to be tantamount to wearing a pair of glasses or small goggles. If improvements of that magnitude are on the table, then yea, maybe the 3rd gen could be interesting. But if not, it’s looking to me increasingly like another Apple Newton where they just go too hard too early on something.
in my opinion, the experience of the vision pro is magical enough now hardware-wise, but the lack of killer apps and the price are too painful. of course the hardware will get much better over time too, i figure the cpu/gpu/networking etc will be down the wire on the hip so the glasses are just display and sensors.
Agreed. The demo is stunning. But this is the developer version. Look at the IPhone vs the iPhone 6.