Its not that hard to fathom when you have worked with these types of people.
All it was was a numbers meeting, no User Experience folks in the room. They said how much revenue they would increase quarter over quarter, and how much engagement it would drive. Everyone claps, the meeting ends they move forward with the next terrible design decision. Companies no longer take focus group testing seriously for anything.
Focus groups and qualitative data are so last season. It’s all Business “Intelligence” -driven bullshit nominally based on poorly defined and even more poorly understood metrics (excuse me, “KPIs”)
8-10 unskippable ads before a video? Holy shit. That’s ludicrous.
It really is hard to fathom how that got through any internal discussion.
Its not that hard to fathom when you have worked with these types of people.
All it was was a numbers meeting, no User Experience folks in the room. They said how much revenue they would increase quarter over quarter, and how much engagement it would drive. Everyone claps, the meeting ends they move forward with the next terrible design decision. Companies no longer take focus group testing seriously for anything.
Focus groups and qualitative data are so last season. It’s all Business “Intelligence” -driven bullshit nominally based on poorly defined and even more poorly understood metrics (excuse me, “KPIs”)