This is closer to fair-use satire than advertising (although not that close to either). It’s funny because McD is somewhat opposite to the gym, and that’s not advertising for the golden arches.
I understand the alleged funniness in this, and am in favour of all sort of fair-use (and even unfair-use!) of copyrighted, patented and otherwise trademarked material…
My questioning here, is: aren’t we advertising for the golden arches by multiplying them on our own federated servers? In people’s brains which have been filled already with this logo from the day of birth, associating it with sugar+fat tastes that speak to the “hmmm! good” part of the brains… seeing this wouldn’t trigger a “hmmm! good” reaction, you think?
Well when it is 100% associated with a negative message, constructed in a political way that makes it obvious, then it’s rather different I’d say…
Also what Banksy did was not mainly with the logo, but with the mascot, an antropomorphised character representing the brand and puting it into a human situation…
This is closer to fair-use satire than advertising (although not that close to either). It’s funny because McD is somewhat opposite to the gym, and that’s not advertising for the golden arches.
I understand the alleged funniness in this, and am in favour of all sort of fair-use (and even unfair-use!) of copyrighted, patented and otherwise trademarked material…
My questioning here, is: aren’t we advertising for the golden arches by multiplying them on our own federated servers? In people’s brains which have been filled already with this logo from the day of birth, associating it with sugar+fat tastes that speak to the “hmmm! good” part of the brains… seeing this wouldn’t trigger a “hmmm! good” reaction, you think?
By that logic, Banksy’s Napalm is also advertising, but I don’t think every glimpse of a logo or mascot works in a brand’s favour.
damn, I forgot about that piece. it’s haunting, really
Well when it is 100% associated with a negative message, constructed in a political way that makes it obvious, then it’s rather different I’d say…
Also what Banksy did was not mainly with the logo, but with the mascot, an antropomorphised character representing the brand and puting it into a human situation…