It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
I really should thank Netflix for finally motivating me to actually get off my ass and build my home server. After cancelling all of my streaming subscriptions, it really does pay for itself.