It’s like they are trying to irritate people into canceling their accounts.
Imo, this one might actually be worse than the account sharing and cause people to quit. As soon as you have people messing around with their subscription version, it’s all too easy to just say “nah, I actually don’t want this anymore”.
I gave up on Netflix so many years ago now with zero regrets. The second they started their rumblings (nearly a decade ago now) about wanting to stop people from accessing other countries media selection I said fuck it, spun up a Plex install and never looked back.