Some friends have websites. I encourage them to do. But they have them only to publish contact info, opening times, and a couple of photos of their business. What would be the best fediverse platform for this? Of course being able to post/toot news every now and then, is also a good feature.
I’d argue that for a small business a static site might be better unless it’s a managed Drupal/WordPress instance. Too much involved in hosting a public-facing website, CMS and database for most small business operators. They just want to set it and forget it at minimal cost to them (including the cost of time)