In a press release today, Wizards of the Coast detailed its plan to aid classrooms through a partnership with AdoptAClassroom.org. Through an application on the AdoptAClassroom website, teachers can apply to receive one of 200 $100 rewards to pay for expenses in 4-12 grade classrooms. Winners also receive an official D&D library, including:
- Player’s Handbook
- Dungeon Master’s Guide
- Monster Manual
- Candlekeep Mysteries
- D&D Essentials Kit
- D&D Campaign Cases – both Creatures and Terrain
- D&D Afterschool Club Kit, including a copy of D&D Starter Set: Dragons of Stormwreck Isle
Wow, $100! That’s almost 3 whole seconds worth of revenue for them!
Plus they’re plugging their products into the lives of kidsz who will then grow up with their products and be more likely to purchase them as adults.
Don’t be fooled into thinking this is an act of benevolence. This is marketing through and through.