~10 years ago I would say “google it” often. But now I don’t think I say that at all, and would say “search for it” or similar.
I don’t think I really consciously decided to stop saying it, but I suppose it just felt weird to explicitly refer to one search engine while using another.
Just me? Do you say, or hear others say, “google it” in $current_year? Is it different for techies and normies?
I remember the Velcro legal campaign insisting generics or other brands refer to it as hook and loop and I thought it was a missed opportunity. Velcro brand Velcro or simply Velcro™ with the trademark would be adequate differentiation between the brand and the technology. It would also remind everyone who invented it, much like Kodak and Xerox.