~10 years ago I would say “google it” often. But now I don’t think I say that at all, and would say “search for it” or similar.
I don’t think I really consciously decided to stop saying it, but I suppose it just felt weird to explicitly refer to one search engine while using another.
Just me? Do you say, or hear others say, “google it” in $current_year? Is it different for techies and normies?
I even google on DuckDuckGo. The more we use googling to mean “to search on the web” the more likely it is that Google will lose their trademark at some point.